Publicis Conseil, the 98-year-old French agency that would morph into the $28 billion colossus Publicis Groupe, has taken the Agency of the Year honor at the 2024 Cannes Lions. In all, Publicis Conseil took home 18 Lions this year: two Grand Prix, along with six silver and six bronze awards....
“The customer is always right” has been a saying since the dawn of retail. Fast-forward to now, and businesses are leaning into algorithms that help consumers find what they want—whether it’s the best deals on jeans, artists who should be on their radar and shows to stream. The challenge: marketing...
There’s no doubt about it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has 150 million monthly active users and counting. To...
Last year, Simone Oppenheimer Mandel and Rachel Segall, co-founders of the consultancy NBZ Partner, clandestinely began acting as agency search consultants and are now formally launching a new service offering, NBZ Match. The co-founders hope to evaluate a broader variety of agencies than many traditional search consultants and avoid overreliance...
Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor...
Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $1.1 million in a pre-seed funding round today. The investment was spearheaded by SMRK venture capital, with participation from tech experts from firms like Google, Meta, Deloitte and The Economist. With a current...
If there’s one thing you’ve heard about Threads, it’s probably that it’s an Instagram-X hybrid – which isn’t entirely accurate. Yes, it’s very much “Instagram in text form” – you get a bit of the curation of your Instagram feed with the rawer nature of Instagram Stories mixed in with...
Disney+ is the go-to streamer for finding the best movies for kids and families. A healthy mix of Disney classics from the vault and streaming originals ensures younger audiences are covered. The platform leaves audiences spoiled for choice in this department, so this monthly guide pares things down to the...
We have the solution to Wordle on June 24, as well as some helpful hints to help you figure out the answer yourself, right here. We’ve placed the answer at the bottom of the page, so we don’t ruin the surprise before you’ve had a chance to work through the...
Strands is a brand new daily puzzle from the New York Times. A trickier take on the classic word search, you’ll need a keen eye to solve this puzzle. Like Wordle, Connections, and the Mini Crossword, Strands can be a bit difficult to solve some days. There’s no shame in...