Publicis Conseil, France’s Leading Ad Shop, Is the Cannes Lions 2024 Agency of the Year

Publicis Conseil, the 98-year-old French agency that would morph into the $28 billion colossus Publicis Groupe, has taken the Agency of the Year honor at the 2024 Cannes Lions.

In all, Publicis Conseil took home 18 Lions this year: two Grand Prix, along with six silver and six bronze awards.

“Our dream was to make Publicis Conseil the most creative agency in the world by 2026, right on time for the agency’s centenary,” Publicis France president Agathe Bousquet and chief creative officer Marco Venturelli told ADWEEK.